Brand Identity & Strategy for Restaurants

Every restaurant possesses a unique identity, a narrative, and evokes a range of emotions in its customers. However, delivering that same experience to those who are not familiar with your brand is the main challenge. At Lur, we work with the aim of building a perception of value so that your restaurant, even if small, can have the same impact as large chains.


We analyze the challenges your restaurant is facing and understand your goals and objectives. This way, we can build a brand strategy that addresses the issues hindering the brand’s performance.


Based on the local landscape, target audience profile, values, and objectives, we identify strategic opportunities that will guide decisions related to Brand Identity.

Brand Identity

After conducting the diagnosis and strategy, we gather sufficient information and are ready for the next step, which is to initiate the visual brand-building process to ensure it has a consistent visual impact across all customer touchpoints.


In the final stage of the project, we provide the necessary files for the brand to go out into the world and connect with customers, along with brand usage information to ensure it can always be presented in an effective and standardized way.

Does your restaurant seem stagnant?

The lack of awareness and care for the brand often leads to the premature closure of many entrepreneurs’ activities, turning their dreams into nightmares.

We know you work ha rd to build the reputation of your restaurant through excellent service and efficient management. However, the profits fall short of your expectations, and out of fear of losing customers, you hesitate to raise prices. This situation not only limits your investments, making it difficult to generate income and future progress, but also requires many personal sacrifices.

Imagine building a community relationship with your customers, where they value the quality of the food over the price. They would not only enjoy your recipes but also recommend you to family and friends. Your restaurant would gain recognition in the region and beyond, opening doors for expansion. This may seem distant from your reality at the moment, but with a clear positioning, this natural evolution happens organically.

Reach your goals with our strategic solutions

Our goal is to assist you in developing solutions that can benefit your business by unlocking the full growth potential of your restaurant. To achieve this objective, we conduct a comprehensive diagnosis of your restaurant, identifying crucial areas for improvement to strengthen your brand based on your business plan.

From this diagnosis, we work with you to develop strategies that will attract customers interested in your product. This process culminates in the development of your Visual Identity, one of the first visual and sensory points of contact for the customer with your brand. Therefore, maintaining visual consistency should be prioritized to ensure that your brand is actively working in your favor.

If you would like more detailed information on how this can positively impact your business, please feel free to contact us!

Why choose us?

Opting for our services is not merely choosing a business that embraces a deep appreciation for the culinary arts. We are passionate about the transformative power of a well-crafted dish. Such dishes are capable of evoking joy, facilitating cultural exploration, and crafting unforgettable moments and memories for people. In today’s fast-paced world, such moments are undeniably precious.

We exclusively collaborate with restaurant brands. This partnership not only signifies our commitment to continuous learning and advancement within the industry but also underscores our capacity to infuse fresh, innovative ideas into the restaurant landscape. Through fostering these alliances, we aim to contribute to and invigorate the restaurant industry.

Frequently Asked Questions

A brand strategy fosters consistent growth by attracting and retaining customers. Satisfied customers become advocates, strengthening the brand’s presence in the industry. Strategic positioning, actively targeting the ideal customer, and clear communication contribute to a competitive presence, ensuring long-term relevance.

The timeline for developing a Visual Identity can vary based on your restaurant’s specific needs and goals. Therefore, we are committed to addressing the customer’s issue as quickly as possible to ensure prompt results.

We collaborate with you to understand the history and goals of your restaurant, crafting strategies that will guide us in developing a brand identity capturing the essence of your establishment. To learn more about our process and how it can enhance your brand, simply get in touch with us. We’re here to answer your questions!

Our strategy and brand identity services offer a methodology that ensures consistency across all touchpoints with your brand. However, we customize our packages based on what your restaurant needs, as we understand that each establishment is unique and has specific requirements.

We understand and treat each restaurant as unique, so the answer to the question is analysis and diagnosis. Our approach aims to thoroughly grasp all the challenges and specific needs your restaurant faces and what might be hindering you from achieving your goals. However, based on this understanding, we develop tailored strategies and brand identity.

No! The results are clearer and more noticeable in small restaurants than in large and well-established ones. Additionally, the differentiation it brings to your restaurant gives you a significant advantage over competitors.

Tell us your story

Do you have any questions? Interested in learning more about how we can boost your restaurant or considering brand consulting? We’re here to address all your inquiries.

Let's take your restaurant to the next level?

The success of your restaurant relies on you! A brand strategy is a bridge that will help you reach your goals. We look forward to getting to know you and your story. Request a quote now and change your future.